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Nothing co-founder explains the meaning behind the (b) series name

Nothing co-founder explains the meaning behind the (b) series name

What does (b) stand for? Nothing. It’s simply a continuation of our naming system. Numbers represent generations, while letters indicate different product segments.

The A Series has been our best-selling smartphone line, bringing the best of Nothing’s design innovation while focusing on the features that matter most. The B Series builds on the success of the A Series by expanding into a new segment, while maintaining a clear product hierarchy.

The A Series remains our most premium line below our flagship products, which doesn’t carry a letter designation.  

This avoids overusing suffixes and provides a clearer naming structure as the portfolio expands. Hope this is clear

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